Delta’s brand values were coming up six years old. It was time to revisit them as most of the team weren’t around when they were conjured up … actually all but two of us! Time to find out what was important to us all.
Two weeks before our team strategy day in mid-February, everyone was asked to come up with a vision, mission and values that they’d like to work with and work towards. 40 responses and 200 pictures and words later and we had a great start.
Board Advisor Kent Chaplin and Marketing Manager Andrew Gair facilitated a 90 minute session (more like watched on!) as teams of three worked together to reduce the 40 submissions to 14 and then as a collective, we whittled that down to the following set of guiding principles that we are now all proud to call our own!